Trans MR
Trans MR Consulting
Trans MR
TECHNIQUES AND TOOLS
Research Techniques
  • Desk Research
  • Face To Face Focus Group
  • Interviewing
  • Online Focus Groups
  • Online Surveys
Statistical Techniques
  • Brand Mapping (Correspondence Analysis)
  • CHAID Analysis
  • Cluster Analysis
  • Conjoint Analysis
  • Correlation Analysis
  • Discriminant Analysis (Logistic Regression)
  • Factor Analysis
  • Multidimensional Scaling
  • Regression Analysis
  • SIMALTO
  • Structural Equation Modeling

Market Research Techniques & Tools

We understand that clients increasingly want more out of market research data. As such, we always look to use a wide range of statistical and analytical techniques to get the maximum insight from research.