Trans MR
Trans MR Consulting
Trans MR
TECHNIQUES AND TOOLS
Research Techniques
  • Desk Research
  • Face To Face Focus Group
  • Interviewing
  • Online Focus Groups
  • Online Surveys
Statistical Techniques
  • Brand Mapping (Correspondence Analysis)
  • CHAID Analysis
  • Cluster Analysis
  • Conjoint Analysis
  • Correlation Analysis
  • Discriminant Analysis (Logistic Regression)
  • Factor Analysis
  • Multidimensional Scaling
  • Regression Analysis
  • SIMALTO
  • Structural Equation Modeling

Statistical Techniques

Trans MR
Our commitment to customise and add value to quantitative market research data is one of the main reasons why clients say they keep coming back to Trans MR Consulting.

Our research know-how helps us understand where best to use advanced statistical techniques in the different research projects we carry out.

We use a wide range of analytical techniques..

  • Brand Mapping (Correspondence Analysis)
  • CHAID Analysis
  • Cluster Analysis
  • Conjoint Analysis
  • Correlation Analysis
  • Discriminant Analysis (Logistic Regression)
  • Factor Analysis
  • Multidimensional Scaling
  • Regression Analysis
  • SIMALTO
  • Structural Equation Modeling