|SECTOR & INDUSTRIES|
- Construction & Trades
- Energy & Utilities
- Financial Services
- Food & Drink
- Government & Public Sector
- Media & Advertising
- Medical / Healthcare
- Oil & Gas
- Professional Services
- Paper, Print & Packaging
More often than not, the market or company of interest is new to the potential purchaser. New ventures are especially risky and so commercial due diligence is often required to research the takeover prospect, including consideration of the market in which it operates.
As our name suggests, we have carried out market research in most industrial sectors with SMEs through to large corporates.
From our offices in India and South Africa and knowledge centres across Asia Pacific, Africa , Middle East , country specific EU and Latin America Our global reach enables us to carry out research spanning all corners of the globe.
We Know What Makes business-to-business markets Different
There are ten key factors that make business-to-business markets special and different to consumer markets:
- The decision making unit is far more complex in business-to-business markets than in consumer markets
- Business-to-business buyers are more 'rational' than their consumer counterparts, who are less accountable to others and more susceptible to whims and indulgences
- Business-to-business products and their applications are more complex than consumer products
- Business-to-business marketers address a much smaller number of customers who are very much larger in their consumption of products than is the case in consumer markets
- Business-to-business markets comprise fewer behavioural and needs-based segments
- Personal relationships are of critical importance in business-to-business markets
- Business-to-business buyers are more likely to be longer-term buyers
- Consumer markets drive innovation more than business-to-business markets
- Consumer markets rely far more on packaging
- Sub-brands are less effective in business-to-business markets
Why We Can Help
When you want to research business-to-business and business-to-consumer markets, you need to speak to someone who has been there before. We have successfully launched, positioned and repositioned several brands in the Asia Pacific, Africa, Middle East , EU and Latin Americas working as backend service provider to various clients in the market research domain
What is a Mystery Shopper?
A Mystery Shopper (secret shopper) is an important job – and it's part-time, paid, and flexible to your schedule. Many of your favourite stores, restaurants and theatres depend on our mystery shoppers to understand more about what is happening in their stores. The key is never to criticise but simply to provide a factual online report that will be of benefit to the business you are assessing.