Trans MR
Trans MR Consulting
Trans MR
TECHNIQUES AND TOOLS
Research Techniques
  • Desk Research
  • Face To Face Focus Group
  • Interviewing
  • Online Focus Groups
  • Online Surveys
Statistical Techniques
  • Brand Mapping (Correspondence Analysis)
  • CHAID Analysis
  • Cluster Analysis
  • Conjoint Analysis
  • Correlation Analysis
  • Discriminant Analysis (Logistic Regression)
  • Factor Analysis
  • Multidimensional Scaling
  • Regression Analysis
  • SIMALTO
  • Structural Equation Modeling

Research Techniques

Trans MR
We know that the key to good research is meeting the objectives and preparing clear and unambiguous results that lead to a course of action. We contend that our team of consultants is one of the most experienced in using different research techniques.

Business-to-business research puts equal importance on every data collection technique there is: face-to-face interviews, telephone interviews, focus groups, e-interviews (website / e-mail questionnaires) or desk research, and often an amalgamation of them. Through our deep knowledge base of skills and industry experience we will bring incomparable background and thought to any research project.
From our wealth of project and industry experience we can offer help and guidance in taking projects from initial concept through to implementation and completion.

  • Desk Research
  • Face To Face Focus Group
  • Interviewing
  • Online Focus Groups
  • Online Surveys