- Acquisition Research
- Advertising Research
- Branding Research
- Competitive Intelligence
- Customer Experience
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- Customer Feedback
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- Market Assessment
- Market Entry
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Business Strategy And ImplementationA key part of every Trans MR Consulting project is the final presentation, at which our senior team presents the research findings and puts forward a set of recommendations based on these findings, and the objectives of our Client.
Our Trans MR Implement offering takes things further, as our team:
- Takes a holistic view of your business by immersing itself in the objectives of a wide cast of senior decision-makers
- Facilitates discussion between these decision-makers, ensuring the buy-in of your team at the outset of the study and firm actions at the end
- Develops a strategic plan in partnership with your business, blending your business' objectives with the findings from the research
- Develops with you a list of specific tactics and actions that will enable you to achieve this strategic plan
- Recommends controls to ensure that the plan is implemented
How does Trans MR Consulting IMPLEMENT work?
Trans MR Consulting Implement is an add-on to your tailored market research study. It is based on the principle that the best market research (ie the research that delivers the highest ROI) involves from start to finish the people who will be responsible for implementing the research findings.
A kick-off workshop at your offices is facilitated by the senior Trans MR Consulting team, and aims to draw out the challenges and priorities of your senior decision-makers with a view to reflecting these in the study design.
An implementation workshop upon completion of the study (usually immediately following the final results presentation) is facilitated by the same team and again your senior decision-makers would participate. This session seeks to link the research findings with your businesses’ strategic and tactical objectives before devising a plan of action courtesy of our proprietary MOSAIC framework:
|Map||Assessment of the market, the channels, the competition, and your position in the market (the market research)|
|Objectives||Your goals that should be SMART – specific, measurable, actionable, realistic and timely|
|Strategy||The broad, long term, high level means by which you will achieve the goals based on the 4Ps|
|Action||The detailed ways you will achieve the strategy and respond to competitive pressures. Your use of discounts, short term promotions etc.|
|Implementation||Who will do what, by when and with what resources|
|Controls||The measures you will put in place to make sure that you achieve your goals|
To find out more about how Trans MR Implement can work for you, contact us: info@transMR.com
What is a Mystery Shopper?
A Mystery Shopper (secret shopper) is an important job – and it's part-time, paid, and flexible to your schedule. Many of your favourite stores, restaurants and theatres depend on our mystery shoppers to understand more about what is happening in their stores. The key is never to criticise but simply to provide a factual online report that will be of benefit to the business you are assessing.